Data-Driven Growth through Storytelling
By developing a cross-channel content strategy, I contributed to increasing web traffic and conversions from organic social for Common Thread Collective.
Within this breakdown, YouTube conversions, my primary channel of focus, grew by over 200% year-over-year.
Increasing on-page web conversions by 120% YOY
As an early user of Musical.ly, which became known as TikTok, I uncovered the business value of short-form video content through data-backed insights.
I then authored this article with my approach to organic and paid TikTok strategy.
Organic Social Content Strategy for DTC Brands
Reviews from UGC
Long-Form Content
Short-Form Content
“When your card declines” - a relatable short story of a guy on a date without enough to buy coffee. Generated 1 million+ views on YouTube Shorts.
Created for Found to creatively promote their program fighting toxic weight-loss culture.
Created for ZBiotics to creatively promote their product that naturally disarms the morning hangover.